The partnership between Wipay and PagBrasil will not only revolutionize the payment landscape in Europe for Brazilian tourists, but also strengthen ties and benefit the economy between the two regions.
Barcelona, July 24, 2024 – Wipaythe Spanish company specialized in payment technology and leader in acquiring thanks to the innovation in its redefinition of the transactional experience, has announced the arrival of PIX in Europe, the largest instant payment system in Brazil, and it does so hand in hand with PagBrasil. This strategic partnership aims to enhance and make transactions more convenient and economical for Brazilian tourists, offering a unique experience during their stay here.
The countries where payment by credit card will start to be in force are PIX, this year, will be Spain & PortugalThe first pilot of this innovative initiative will be implemented in the vending machines of Barcelona Airport, where visitors will be able to make instant, fast and secure payments by scanning a QR codethanks to Wipay's technology and its integration with PagBrasil's solution.
The landing of Pix in Europe, starting with Spain and Portugal, not only represents a significant advance in payment technology, but also a strengthening of ties between Europe and Brazil. “The arrival of Pix to our continent is a milestone in our goal to lead and democratize the transformation in the payments sector. This transactional system adds to the different payment systems offered by our solution so that everyone can choose their preferred payment method. It will also make Brazilian tourists feel at home while visiting our country,” he said. Jugatx Ansotegui, Director of International Business Development at Wipay.
“For us, the alliance with Wipay is a great opportunity to bring one of the world's most innovative payment methods to other countries and facilitate transactions for Brazilian tourists. PagBrasil wants to be where the Brazilians are - we were the first Brazilian company to make Pix viable outside Brazil in May 2023. In addition to the financial advantage compared to the credit card, the Brazilian has the transparency and security that the value paid in reais is final and definitive,” he explains. Alex HoffmannCEO and co-founder of PagBrasil.
Centrándonos concretamente en España, el turismo brasileño ha crecido de manera significativa en los últimos años tras el COVID-19. En 2023, se recibieron más de 9.3 millones de turistas internacionales en los primeros cinco meses, lo que representa un incremento del 11.5% en comparación con el año anterior.
This growth is expected to continue, with Brazilian tourists playing a crucial role in boosting the tourism sector, with 564,860 Brazilian tourists arriving in Spain in 2023. Total tourist spending also increased, reaching €11,687 million in May 2024, up 19.7% on the previous year. The introduction of Pix promises to further facilitate this exchange, benefiting tourists and local commerce.
The implementation of Pix through Wipay not only has economic benefits, but also social ones. Facilitating transactions for Brazilian tourists promotes greater integration and comfort for them when choosing a destination to travel to.
The initial pilot at Barcelona Airport is just the beginning. Wipay and PagBrasil have ambitious plans to expand this technology to other tourist and commercial locations in Europe. “Our vision is that any Brazilian who comes to visit can enjoy the same convenience and security in payments as they have in their home country,” Jugatx added.
The Pix
As well as Bizum, the Spanish instant payment system, Pix allows instant transfers 24/7, free of charge, and with high security. Consumers can use it for transactions with merchants and service providers. Since its introduction by the Central Bank of Brazil in 2020, the Pix digital payment system has become a habit in South America's largest country, enabling more than 164 million Brazilian users to make e-commerce and in-store transactions using their cell phones. At checkout, the consumer simply selects the Pix and scans a QR code or enters a Pix code into their bank's mobile app to complete the transaction.
Pix is available 24 hours a day, enables secure transactions and can connect to financial institutions and digital payment services. PagBrasil expects the total volume of transactions made with Pix International to reach US$1.2 billion by 2025.
Learn more about Wipay:
Wipay, trademark of Global Payment Systems, is a Spanish company specialized in payment solutions belonging to the Petroprix Group. Its payment ecosystem revolves around omnichannel, security and speed, allowing to implement its solution in all verticals where the European financial system is not efficient enough. Thanks to the license granted by the Bank of Spain and its effective integration with Android, it offers a comprehensive acquiring system that covers both the management of in-person transactions, Card Present, and e-commerce operations, Card Not Present, for the 27 countries of the European Union. With offices in Jaén, Seville, Barcelona, Madrid, Medellín and Santiago de Chile and more than 200 employees, the group is made up of a group of companies that operate various lines of business.
Learn more about PagBrasil:
Headquartered in Porto Alegre, with offices in São Paulo and Barcelona, and an entity in Singapore, PagBrasil is a technology company that processes digital payments for companies around the world, such as Samsung, Verifone, Samsonite and Ubiquiti. Founded in 2011 by partners Alex Hoffmann and Ralf Germer, the company has integrated all major payment methods in the country and partners with leading e-commerce platforms such as Shopify and Salesforce. PagBrasil has been a pioneer in the creation of innovative technologies that add value for both merchants and consumers. Other products in the company's portfolio include PagStream®, an intelligent subscription management platform, and PagShield, a machine learning anti-fraud tool.
https://www.expansion.com/empresas/banca/2024/08/14/66bc6a42e5fdea98718b457f.html
El éxito de nuestra colaboración con PIX nos lleva a publicaciones exclusivas como en la revista The Nilson Report, que se publica desde hace 54 años y es una de las fuentes de noticias y análisis más respetada de la industria global de tarjetas y pagos móviles. Estamos presentes en la sección de First Look en la edición 1270.
